ENGAGING YOUR AUDIENCE AND KEEPING THEM ENGAGED
There are a number of ways to engage our audience right from the outset AND keep them engaged and I am going to briefly touch on three of them.
1. ASK QUESTIONS.
By asking questions our audience members have to go inside mentally, process the question, choose an answer and then respond.
This keeps them engaged because they are having to interact with you.
Rhetorical questions are also highly effective as your audience has to think.
A great way to grab their attention from the start is to ask 3 relevant questions that strongly invite a “Yes” response and then ask them to respond. Eg -
“Before I begin, I’d just like to check that I’m in the right place -
Who here would like to turbocharge their business performance? By a show of hands” And then raise your hand high inviting them to do the same.
“And who here would like to increase their profits? By a show of hands”
“And who here would like more TIME to enjoy those profits? By a show of hands. In fact say ‘Aye!’” and encourage your audience to respond verbally.
“Thank you. clearly I am in the right place” NOW THEY ARE ENGAGED!
Then, throughout your presentation or speech, continue asking questions.
2. A V K Id SEQUENCING.
Everyone processes information by forming internal representations using their 5 senses - Auditory, Visual, Kinesthetic (feeling / emotions), Smell & Taste plus mulling things over in their minds, or answering your questions, by having an Internal discussion. During your delivery your audience members will all be processing differently at different times. Also, people tend to mostly use A V K Id internal representations.
So, to keep everyone engaged, all of the time, it is VITAL to sequentially use
A V K Id language throughout your speech or presentation. Some examples:
A “You may have heard ”, “That sounds good”, “He spoke quietly ” etc.
V “Can you see that”, “A dazzling blue ”, “A shining example” etc.
K “The chairs were hard / soft “, "This is hot !”, “Are you feeling excited ?”
Id language is non-sensory - think, item, do, process, holiday, resource etc
3. CHARISMATIC OPENINGS.
Use A V K Id language in your opening sentence. This grabs your audience and builds on your initial three questions.
Have fun with this, it really ROCKS!